Are you looking for a way to get your business or product more exposure? Then there is probably no better way to do that than create explainer videos that you can then use on all of your business platforms, business website as well as all social media profiles that you have for your business. Making these videos isn’t actually that hard as long as you know what you are doing, what you should avoid doing and what you shouldn’t forget about which is why in this article we are going to give you three great tips that you can use when making an explainer for your business.
The shorter the video the better the results
If there is one mistake that you should definitely avoid making is to make the explainer too long. These videos are typically somewhere between 60 and 90 seconds, 120 at most, and there is a great reason for that. People don’t have very long attention spans nowadays and the longer the video the bigger the chances that they won’t actually finish watching it. So, when you are making your own explainer keeping it in that timeframe is key.
Write a script for the video
A lot of people think that this isn’t an important step for them, however, it is actually one of the most important things that you need to do. Since the video needs to be pretty short, the only way for you to make sure that you are saying everything you need to say within that time is to write a script. Do write the right script you need to be objective about your business, so if you think that’s not something that you can do, you can always hire someone else do to it for you.
Use a professional voice for the voiceover
Most explainer videos have the need for a voice over and if your is one of them then you should make sure that you are using a professional voice for that purpose. Nothing can ruin a video like bad audio can, so taking the time to find the right person as well as using professional equipment when filming the audio is key and it will definitely pay off.
Seeing as how explainer videos are some of the best tools that you can use, putting some time and effort and making sure that yours is perfect is totally worth it. We hope that you found these tips helpful and that you were inspired to make one for yourself because you definitely won’t be disappointed from the outcome.
I literally explained what Schoolhouse Rock was to my 9-year old, last week! She now LOVES watching the videos on youtube. Classic show, I use to love it!
— Dionnia Brown (@DionniaB) 27 de abril de 2018