Explainer videos used to be a thing that people considered a luxury because they usually had to hire a professional and pay them a lot of money to make one for you, but luckily this isn’t the case nowadays. If you know the right steps that you need to take then creating the perfect explainer video can be really simple and that is exactly what we are going to talk about in this article, so make sure to keep on reading for some great tips.
Find the right software
If you are a beginner, you may be wondering how you can make an explainer that is professional looking and effective when you have absolutely no experience, and the simple answer to that is that you can just use a great software. Software solutions like PowToon, VideoScribe, MySimpleShow, Wideo and so on are great options that you should definitely consider. These solutions are very easy to use, are suitable for a bunch of different types of explainers and you will be able to get a great product in no time, so they are definitely a great place to start.
Choose the right animation style for the Explainer
When you are making explainer videos yourself, there are several different animation styles that you can use, and even though it may not seem like it, the right animation style does more than just decide what the video is going to look like. Whether you choose to go for the doodle style, the infographic style or the clean graphic style is completely up to you and what you are looking to get out of the video, but what you need to know is that the animation style will determine the tone that your explainer will have so make sure to pick carefully.
Keep it simple
When speaking about a good explainer video, this is really the approach that you should have with most of the elements. Keep the script simple and focus on including only the most important things, keep the animations simple because all of the distractions may keep the viewer away from what you want to say, and most importantly make sure to keep the voice over simple as well so as to not distract from all of the great animations that you have worked so hard on.
Since explainer videos are one of the best tools that you can use for your business, making one is more about just having it but it is also a way for you to expose your business and product to the world in a very entertaining fashion. Keep these tips In mind the next time you are in the process of making one of these videos, and we guarantee you will end up with the perfect marketing tool for your business or brand.